Stand Up Agains Onlin Booking Scams Act Usa 2019
Online Hotel Booking Scams Price Consumers $5.vii Billion Annually
by Jessica Montevago /Part of the survey constitute that consumers didn't know that with digital middle men," similar Trivago and Kayak, they're usually only comparing the same ii companies: Expedia and PricelinePhoto: Casimiro PT / Shutterstock.com.
Nearly ane in four consumers are deceived by online booking scams and dishonest marketing practices by fraudulent and misleading travel websites, co-ordinate to new research from the American Hotel & Lodging Association (AHLA).
In fact, in 2018, 23% of consumers reported being misled in some way past 3rd-party booking sites, translating to more than $v.seven billion in online booking scams, the AHLA said. These third-political party travel resellers utilize a variety of marketing tactics to mimic hotel websites and call centers, but are not, in fact, affiliated with the hotel.
The study was conducted by Morning Consult and Kalibri Labs, and polled 2,200 adults in the U.S. in July 2019.
"In addition to third-party websites that mimic hotel websites and call centers, only are not actually affiliated with a hotel, costing consumers' time and money, this new research shows but how big of a problem deceptive advert is on some online travel agency websites," said Chip Rogers, president and CEO of AHLA.
Over 40% of consumers were upset to learn that when they comparing store among these "digital middle men" - Trivago, Kayak, Expedia, Orbitz, Hotels.com, Travelocity, Booking.com, and others - they're usually just comparing the same ii companies: Expedia and Priceline, which together control 95% of the online travel market.
The AHLA is encouraging consumers to "Search Smarter," a campaign that is aimed at helping travelers avoid lost reservations, additional fees, and potentially ruined vacations by booking with trusted travel agents or direct with hotels.
"There is still a lot to be said for the human connection and the personal bear upon for travelers who desire to insure they have a good experience away from habitation," said Roxanne Boryczki, MCC, president of AZ Trails Travel. She has seen firsthand clients who have needed assistance with hotel bookings they accept made online that were not what they wanted, or they made in error and got themselves locked into non-refundable rates.
"A couple of times nosotros have been successful in reaching out to the booking platform and securing a refund for the client," Boryczki said. "We accept also had clients who walk in the door and enquire 'only what does a travel advisor practice for me,' then they get into the stories of how they were jilted by online booking engines and had moved to different hotels. Usually nosotros explicate to the customer that this is exactly the reason why y'all book with a professional travel advisor. And so we and they accept more control over the feel at the hotel.
"What the public often doesn't realize is that for agents still booking in a GDS system, we have access to Expedia rates and BAR rates and Radius rates, then we can get them a good price, just we tin do it in a style where we accept some corporeality of influence over the consequence. If a hotel has put our clients into a room that is non acceptable, they know to achieve out to us and we advocate on their behalf to resolve the issue."
A majority (77%) of Americans want the government to make it a higher priority to enforce consumer protection laws against third-political party hotel resellers. The AHLA said it will continue to advocate for Congressional passage of the Stop Online Booking Scams Act of 2019 (H.R. 3956), a bill that would protect consumers by increasing the transparency and security of the online booking process.
Introduced in July past Representatives Peter Welch (D-VT), Gus Bilirakis (R-FL), and Lois Frankel (D-FL), it would prohibit tertiary-political party online hotel reservation sellers who are not affiliated with the hotel to advertise, promote, or sell a reservation if they country or imply that they are the actual hotel possessor or operator of a hotel. It will be considered by the Committee on Energy and Commerce next, before information technology is possibly sent on to the House or Senate as a whole.
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Source: https://www.travelmarketreport.com/articles/Online-Hotel-Booking-Scams-Cost-Consumers-57-Billion-Annually
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